Marketing
Growth Marketing Manager
Medellín, Colombia
Full-Time · $45,000 - $65,000 USD Annually
About the role
A US DTC and B2B hybrid client is expanding its performance-marketing team through a Medellín hub. You will own paid acquisition and lifecycle experiments across channels, working US-aligned hours with a data-driven growth team.
Responsibilities
- Plan and execute paid acquisition campaigns across Meta, Google, and emerging channels
- Design and run growth experiments across the acquisition and retention funnel
- Own reporting on CAC, ROAS, and LTV for weekly growth reviews
- Partner with creative and content teams on high-performing ad assets
- Manage lifecycle and email automation to improve conversion
Qualifications
- 4+ years in growth or performance marketing with clear owned metrics
- Hands-on experience managing paid budgets across multiple channels
- Strong analytics skills with tools like GA4 and attribution platforms
- Professional working English for daily collaboration with US teams
- A rigorous, experiment-driven approach to growth